Multinational drug manufactures spend 1.37 trillion won on marketing

Published: 2013-04-17 06:59:00
Updated: 2013-04-17 06:59:00
The nation’s 26 multinational drug firms spent 1.37 trillion won on marketing activities in 2012, down 3.2 percent from a year earlier, according to documents obtained by Yakup.com, a pharmaceutical information portal, Tuesday.

The amount accounts for 32 percent of the firms’ 4.33 trillion won...

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