Pharmaceutical firms struggle to stay afloat in OTC market
Published: 2013-03-11 07:00:00
Updated: 2013-03-11 07:00:00
Although Korean drug companies have introduced several successful over-the-counter (OTC) drugs over the years, their performance has largely remained lackluster with the absence of innovative products. They lag far behind their foreign counterparts in profitability.
The government’s forced pri...
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