Local drug makers under severe stress over sales of co-marketing products
Published: 2012-09-25 07:00:00
Updated: 2012-09-25 07:00:00
More and more Korean drug companies are actively seeking strategic alliances with a number of multinational pharmaceutical firms for co-marketing of the latter’s prescription drugs, over-the-counter drugs and healthcare products, using their strong sales and marketing force.
However, the mult...
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