Pharmaceutical firms’ promotion expenses down

Published: 2012-03-22 07:00:00

Updated: 2012-03-22 07:00:00

The government’s drug price cuts of the past year had companies scramble to tighten their purse strings, according to a report released by Yakup.com, a pharmaceutical information company.

The report said that Korean drug firms cut their promotional spending by 27 percent on-year in 2011 due to...

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