Foreign drugmakers spur OTC sales

Published: 2012-01-09 07:00:00
Updated: 2012-01-09 07:00:00
Multinational drug manufacturers, including Wyeth and Novartis, are focusing on boosting the sales of their flagship OTC (over-the-counter) drugs by offering a variety of incentives.

Facing the massive drug price cuts starting April, they are doing their utmost to cope with the crisis.

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