More domestic firms seeking co-marketing with multinational firms
Published: 2011-12-21 07:00:00
Updated: 2011-12-21 07:00:00
With possible means and methods, a growing number of Korean drug firms are rushing to establish strategic alliances with multinational firms here for co-marketing of new drugs, with a fierce war prompted by many companies willing to achieve their sales target.
"It’s war," declared a CEO, who l...
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