Pharmaceutical firms spend 35.4% on promotion in first half
Published: 2011-08-24 06:59:00
Updated: 2011-08-24 06:59:00
These days marketing activities have shrunken as the government expresses its strong will to punish both distributors and medical personnel if the latter is found to have received a “rebate” or kickback while purchasing medicines from the former, starting last November.
However, details of dru...
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