Drug makers’ profitability worsen on aggressive promotion

Published: 2011-05-19 07:00:00
Updated: 2011-05-19 07:00:00
Domestic pharmaceutical firms, which have increased their revenues during the last few years, are seeing profitability worsen on aggressive promotion.

Yakup com. said most of Korean drug manufacturers are seeing their profitability worse due to on excessive marketing and rebate offerings to ho...

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