Drugmakers gear up for sports marketing

Published: 2011-01-28 06:58:00

Updated: 2011-01-28 06:58:00

Korean pharmaceutical companies are putting more and more efforts into sports marketing in a bold step to raise OTC sales in domestic market. Such moves are likely to be reinforced further as health is the best motto for the general public.

For example, Daewoong Pharma selected a popular socce...

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