Pharmaceutical firms oppose DTC prescription drug ads
Published: 2011-01-19 06:59:00
Updated: 2011-01-19 06:59:00
Korean drug companies are skeptical over the government’s plan to allow the direct to consumer prescription drug advertising, citing the clash between doctors and pharmacists over who gets the right to prescribe medicines to patients.
They said the plan could trigger the doctors’ antipathy to ...
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