Are direct-to-consumer drug ads necessary?

Published: 2011-01-12 07:00:00
Updated: 2011-01-12 07:00:00
Suppose you watch a TV commercial with the warning that you should call a doctor if a certain symptom lasts more than four hours, then you feel chilly and nervous.

Direct-to-consumer (DTC) advertising by pharmaceutical companies has always been somewhat controversial even in the United States....

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