Multinational companies spur OTC strategies

Published: 2011-01-05 06:58:00

Updated: 2011-01-05 06:58:00

Some multinational firms here are focusing more and more on over-the-counter promotion strategies to overcome difficulties in domestic markets, as they witness a fruitful outcome.

Facing such difficulties as regulations by the government, conflicts among drug manufacturers, doctors and pharmac...

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