Direct-to-consumer ads of prescription drugs in free dailies are illegal

Published: 2010-03-24 06:58:00

Updated: 2010-03-24 06:58:00

The Korea Food and Drug Administration has recently clarified that any direct-to-consumer (DTC) advertisements of prescription drugs cannot be carried in free newspapers that are being dumped in its subway trains.

The drug agency added that while legal advertisements which passed the deliberat...

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