Flu marketing for hand sanitizers is losing momentum
Published: 2009-09-22 06:56:00
Updated: 2009-09-22 06:56:00
Despite the warnings by health authorities against influenza A (H1N1) related advertising, a growing number of Korean pharmaceutical firms are racing to exploit fears for quick revenue, and have been stocking stores with hand sanitizers and other flu-themed products.
However, market insiders ...
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