Cho-A gear up for sports marketing

Published: 2009-07-08 06:58:00

Updated: 2009-07-08 06:58:00

Cho-A Pharm, Korea’s small-sized drugmaker, has been putting more and more efforts into sports marketing in a bold step to raise sales on the domestic OTC market.

Sports marketing refers to the specific application of marketing principles and processes to sport teams, leagues and events and th...

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