News About: Pharm. Industry
Schering Plough to launch market promotion for anticancer and BT drugs.
Schering Plough Korea launched their own marketing activities for anti-cancer and biotech drugs as of July 1, 2005. However, Schering will keep going their other prescription drug business for Claritin (Loratadine: an...
OTC drug productions ever dwindling.
The production of OTC (non-prescription) drugs showed ever declining trend during the past 15 years according to the KPMA's production statistics.
The production ratio of the non-prescription vs. prescription drugs...
Han All to change its CI.In the 32th anniversary occasion, Han All pharmaceutical company announced to change the company image (CI), illustrating the company challenge spirits as a company specialized ...
|
Sales promotional strategies focused on product diversity.
Most of local pharmaceutical industry are trying to employ a diverse of promotional strategies in the 2nd half in order not to repeat a same failure of the target accomplishment during the first half of this year, mai...
Cardiovascular therapeutic drugs to surge up.
The prescription drugs for the cardiovascular disease treatment showed ever growing trend in proportion to its expanding market demands.
Hanmi introduced an amlodipine generic drug under the trademark of Amodipine...
Korea Astellas Pharm. to open cyber training program.
Korea Astellas pharmaceutical company opened an on-line cyber educational program (www.asedu.co.kr) with motion pictures for the medical representatives (MR).
They said that the program provided knowledges and us...
Choongwae to launch a new drug for anti-cholesterol markets.
Choongwae launched Rivaro tablet, a new anti-cholesterol drug (Pitavastatin) on July 1, which was jointly developed by Japanese Kowa and Nissan Chemical having excellent efficacy and safety profiles.
According to t...
Drug industry to explore various strategies for their sales targets.
Most of local pharmaceutical companies are trying to achieve their sales targets during the 2nd half of this year by implementing diverse strategies with product lines, worrying that the sales slow during the first ha...
Daewoong to suggest new wholesale policy this week.
Before the end of this week Daewoong announced to show the company official position about the new wholesale policy, over which Daewoong mulled in the sales meeting on Saturday and Sunday along.
The new policy will...
Il Yang pledged new drug R&D push in 59th anniversary ceremony.
Il Yang celebrated the 59th anniversary at the company auditorium at Dokok-dong, Seoul on July 1, declaring far earlier commercialization of the new drug R&D.
Chairman Chung Do-eon said "Given just one year to mee...
