Cut-throat competition lowers prices of renowned cold remedies

The prices of such renowned cold medicines as Hituben, Hwacol and Haben were reduced to 1,200 won from 1,600 won due to more heated competition among drug makers, according to market sources.

The sources say that brand items of other major competitors, including Yuhan Corp. and Boryung, are being sold at cheaper prices at pharmacies.

Market experts forecast that competition among cold dru...