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Anti-cancer drug markets on hot competition by different items.

Published: 2007-09-03 06:59:00
Updated: 2007-09-03 06:59:00
An international level of the world cancer scientific conference will take place at "COEX" from Sept. 2 to 6, showing a hot marketing promotional activity for anti-cancer drugs by many foreign multinational drug corporations.

The new anti-cancer drugs launched this year included Herceptin, Xeloda and Tarceva by GSK, Pfizer and Roche.

GSK is focusing their promotional efforts on Tykerb, a...

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