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Daewoong to select prosumer based trade name

Published: 2007-06-12 06:56:00
Updated: 2007-06-12 06:56:00
On June 7, Daewoong Pharm decided to adopt the trade name of its anti-obesity drug as NVU (I Envy You) based on the opinions of prosumers doctors and pharmacists.

Prosumer is a portmanteau formed by contracting either the word professional with the word consumer.

A recent on- and off-line survey conducted by Daewoong for about 20 days, covering 1,300 doctors and pharmacists, shows that ...

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