Which is more effective quit-smoking marketing strategy; safety or accessibility.

For a market success of quit-smoking remedies, which should it be pre-requisite? "Safety or Accessibility?"

The recent marketing launching of Chambix by Pfizer Korea, an oral quit-smoking remedy has ignited hot marketing confrontations among local remedy suppliers in terms of its accessibility, safety and efficacy.

So far the market has been led by the quit-smoking aids but the recent Cha...