Janssen Korea's Tylenol, ranked first for the past two years consecutively in terms of domestic market share, according to a tally of wholesalers nationwide.
The report showed that Tylenol's market share took 33.5 percent last year, up a 2.5 percentage from 2005.
In its promotion in mass media, Janssen Korea is focusing on the emotion of customers in contrast with other drugs.
Tylenol...
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