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Tylenol tops OTC analgesic market

Published: 2007-03-30 06:56:00
Updated: 2007-03-30 06:56:00
Janssen Korea's Tylenol, ranked first for the past two years consecutively in terms of domestic market share, according to a tally of wholesalers nationwide.

The report showed that Tylenol's market share took 33.5 percent last year, up a 2.5 percentage from 2005.

In its promotion in mass media, Janssen Korea is focusing on the emotion of customers in contrast with other drugs.

Tylenol...

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