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Pfizer Korea to launch new love campaign for Lipitor

Published: 2007-03-22 06:57:00
Updated: 2007-03-22 06:57:00
Pfizer Korea will launch a new love campaign for its cholesterol-lowering agent Lipitor, which will be initiated by doctors.

The love campaigns features doctor's promises to patients in a story-telling form, for instances, health, happiness and hope.

The company said it completed its second 'Lipitor Promise Ring' campaign with hectic support from about 2,000 doctors nationwide.

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