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Dong-A's Bacchus grabs bigger market share in Philippines

Published: 2007-03-08 06:57:00
Updated: 2007-03-08 06:57:00
Dong-A Pharmaceutical, the nation's largest drugmaker, is expanding its share of Bacchus, Korea's No. 1 tonic drink, in Philippines dominated by international makers.

Dong-A signed a contract with Dong-A Pharmaphil Inc. in Philippines to export $30 million worth of Bacchus for five years.

The company plans to increase its market share through more aggressive marketing campaign.

Bacchus...

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