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Pfizer Korea launches Lipitor's UCC's campaign successfully
Pfizer Korea said it launched its first UCC (User Created Content) campaign for Lipitor, which was successfully completed on January 26 with direct participation of doctors nationwide.
The marketing campaign, dubbed Find Other Values, highlights diverse elements of Lipitor after marketing representatives explained Atorvastatin Landmark Programs (ALPS) to doctors.
This campaign was shown t...
The marketing campaign, dubbed Find Other Values, highlights diverse elements of Lipitor after marketing representatives explained Atorvastatin Landmark Programs (ALPS) to doctors.
This campaign was shown t...
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