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Daewoong marketing alliance strategy kept inertial.

Published: 2007-01-30 06:59:00
Updated: 2007-01-30 06:59:00
Daewoong had made quite a market success with a number of products originaly developed by other companies under the strategic co-promotion and co-marketing alliance, but those products have been recently transferred to the product owners or other companies.

For instance, Nicostop, one of the top quit-smoking remedies originally developed by Samyang, was successfully marketed by Daewoong, but...

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