Pfizer Korea rolls out new 'awareness' campaign

Pfizer Korea has launched a new campaign User Created Content (UCC) to promote awareness of Lipitor, the anti-cholesterol drug, to doctors.

The campaign is also interesting because doctors can, via questionnaire, subscribe for the UCC event to enumerate some advantages of Lipitor with their own idea compared with other statins until the end of next month.

This campaign is necessary for do...