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New guideline for advertising of functional health foods

Published: 2006-02-16 06:58:00
Updated: 2006-02-16 06:58:00
The advertising for 100% of indexed ingredients in the functional health foods seems to be practically impossible in the future according to the Korea Autonomous Advertising Review (KAAR)

The KAAR announced on Feb. 9 that the health functional food advertising should describe the index ingredients in details in the future so that the consumer would not misunderstand.

Accordingly, taking G...

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