New young generation called "B generations" rush in.

Amid Dr. Hwang Woo-suk's scandal related with stem cell research fraud, another bio pharmaceutical fad seems to shed heats in the domestic markets by the occasions of launching many bio drugs.

Such a bio fad may predict an appearance of new type of pharmacy consumers, called "B Generation", a generation defined as those who are living at the bio-engineering era bolstered by more scientific a...