Drug industries to solidify their identities via brand changes.

Published: 2005-08-12 06:56:00

Updated: 2005-08-12 06:56:00

The pharmaceutical industry showed an active movement of changing their company names for the purpose of establishing their identities and leap-up targeting the new bio drugs and its science for their business growing grounds.

However, the medical institutions and pharmacies encountered difficulties in their prescribing and dispensing practices with unchanged product names.

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