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Product specialization and differentiation strategy for development success.
Published: 2005-07-25 06:59:00
Updated: 2005-07-25 06:59:00
It is absolutely necessary for the product development strategies to focus on the specialization and differentiation to keep competitive advantages in the pharmaceutical industry.
It is also necessary for the industry to prepare how to cope with the future society that moves into a more transparency and also to understand that the pharmaceutical markets will be dispersed into the preventive ...
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