Hanmi Makes Efforts to Boost Sluggish OTC Sales at Retail Pharmacies

Hanmi Pharmaceutical is engaging an active promotion of its over-the-counter (OTC) pharmaceutical products at the retail pharmacies, by making arrangements to supply specific OTC product showcases termed as H-POP (Hanmi-Point Of Purchase).

By making investments over 4 billion won in the past two years, Hanmi's H-POP showcases contain the company's 42 different OTC products, ranging from com...