Active Marketing and Promotion by OTC Makers in Anticipation of Asian Dust

The domestic pharmaceutical firms are reported to actively engage in their marketing and promotion activities in anticipation of Asian Dust, known as Hwangsa in Korean, expected during the spring season of this year.

The Asian Dust phenomenon in Korea is due to a series of sandstorms arising from the regions in northern China and Mongolia during the spring season. These sandstorms, dependin...