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Daewoong's Doctor Bearse fared well in first quarter
Daewoong Pharm said its OTC digestive, Doctor Bearse, surpassed 3.5 billion won in sales for the first three months of 2004, recapturing first rank to Handok Pharm's Festal Plus.
The company attributed the surge of Doctor Bearse, an up-date version of Bearse, to aggressive advertisement campaigns featuring a popular TV woman actor and to effective marketing messages that the multi-layer OTC ...
The company attributed the surge of Doctor Bearse, an up-date version of Bearse, to aggressive advertisement campaigns featuring a popular TV woman actor and to effective marketing messages that the multi-layer OTC ...
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