Drug ad layouts up 12.3% in first half

Korea’s drug advertisement layouts totaled 238 cases in the first half of this year, up 12.3 percent compared with the same period of last year, according to statistics released by the Korea Pharmaceutical Manufacturers Association on July 5.

Of the 238 cases, printed media accounted for 177, up 36.2 percent from last year and broadcast media for 61, down 26.5 percent a year earlier due to r...