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Foreign makers battle for Korean lip protective market

Published: 2004-06-07 06:58:00
Updated: 2004-06-07 06:58:00
Business sources say that the domestic lip protective market has emerged as an arena of competition between two foreign makers, Wyeth Korea and Nivea, as KGC Sang-A plans to discontinue its business operation of LipPlus within this year.

By shortening the shipment period of their products earlier than last year, the two foreign makers are launching more aggressive marketing campaigns toward...

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