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Pharmaceutical firms put focus on more CI ads on trade papers
Published: 2004-02-24 06:59:00
Updated: 2004-02-24 06:59:00
Under slight prospects for an economic turnaround amid deepened business slump in a local pharmaceutical sector and less frequency of pharmacy visits by patients for purchase of nutrients, etc., local drug makers seem to remain largely reluctant to make public advertisements for boosting OTC sales.
Instead, they are giving priority to enhance their corporate images toward doctors and pharma...
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