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Public advertising for OTC drugs in dwindling trend.
The total public advertising expenditures for OTC drugs in 2003 reported wit far lower value than expected in spite of the industrial efforts for the OTC business invigoration campaign.
The industry said that the total number of advertising copy preview in 2003 accounted 400, which was about 19.2% down from the previous year of 495, which included 253 of printed advertising (19.4% down from...
The industry said that the total number of advertising copy preview in 2003 accounted 400, which was about 19.2% down from the previous year of 495, which included 253 of printed advertising (19.4% down from...
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