Anti-hangover drink market getting heated

With the year-end coming at hand, some pharmaceutical firms are staging their aggressive marketing campaigns to boost the sales in domestic anti-hangover drink market.

The anti-hangover drink market has continuously witnessed a high growth of more than 30 percent a year since 1992 but plunged a 20 billion won level in 1998 due to the financial meltdown in Asian countries. In 2000, the market...