Pfizer Korea opts for same pricing strategy on Lipitor

Pfizer Korea said it will soon launch Lipitor 40 mg, lipid-lowering agent, at the same level as Lipitor 20 mg in the domestic market.

Earlier, the company lowered voluntarily the original insurance price of Lipitor 40 mg to 1,882 won per tablet from 2,893 won per tablet.

The move came after Pfizer headquarters adopted its own marketing strategy to maintain the same pricing level of Lipito...