False and exaggerated drug advertising to be intensively scrutinized.

The KFDA announced to undertake an intensive supervision over the false and exaggerated advertising activities of drugs, cosmetics and medical devices shown in printed and electronic media during the summer vacation period from July 28 to the end of Aug.

So far the KFDA found too many false and exaggerated advertising activities temporarily or sporadically in the ever rising On-Line markets...