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OTC-oriented pharmaceutical firms struggling to boost sales
OTC pharmaceutical firms are moving to increase the sales of summer-season drugs towards the domestic pharmacy market as part of their efforts to boost their bottom lines.
These firms are offering lots of premiums to safeguard better display location of their OTCs at pharmacy, including other incentives such reverse margin and "pharmacy-landing fee" to wholesaler's salespersons. The diverse...
These firms are offering lots of premiums to safeguard better display location of their OTCs at pharmacy, including other incentives such reverse margin and "pharmacy-landing fee" to wholesaler's salespersons. The diverse...
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