Drug advertising activities slow down due to recession.

The drug advertising activities showed under strict controls mainly due to the current economic recession and the government's drug price slashes.

The KPMA report shows the number of drug advertising preview during the lst quarter of 2003 was the total 87, about 34% decline from the same period last year (132). Of 87 previews, 26 passed, 49 conditionally passed, 121 rejected, showing 14% re...