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Drug makers of renowned brand items carve out bigger market share
Published: 2003-04-15 06:59:00
Updated: 2003-04-15 06:59:00
Under the 80:20 rule originated from Vilfredo Pareto that a minority of input produces the majority of results, leading pharmaceutical manufacturers have witnessed a sharp increase of more than 15 percent in their market share in the domestic pharmaceutical market last year, thanks partly to their aggressive marketing campaigns of renowned brand items, according to statistics compiled by Yakup ...
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