Cialis launched in UK first over the world.

A new anti-impotence pill developed by E. Lilly jointly with Icos, called "Cialis" (tadalafil) went on sale in 15 European countries including England, New Zealand and Australia, signaling the start of a multi-billion-dollar battle for a market so far dominated by Viagra. Its maker claimed 36 hours of effect lasting and acting fast only in 16 minutes after its administration regardless of food ...