Novartis to rebrand 14 generic companies as Sandoz

Switzerland-based Novartis, the third largest multinational firm, unveiled on January 21 plans to unite its 14 Generics company brands under a single global umbrella name, Sandoz .

All Novartis Generics companies, including Geneva Pharmaceuticals in the US, Azupharma in Germany, and Biochemie in Austria, the Business Units largest single company, will be rebranded with the name. For the ti...