Drug advertising to build its credibility grounds.

Published: 2002-10-15 06:57:00

Updated: 2002-10-15 06:57:00

The KPMA launched so called Drug Advertising Preview System in Feb. 1989 for the purpose of enhancing the credibility of drug advertising, and now it seems to be soft landed, viewing that in the past 700 preview meetings the rejecting trend of drug advertising drafts gradually declined from 73% during the early period of time now to 14%.

The Drug Advertising Preview Committee of KPMA have de...

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