Promotion strategy for doctors draws varying reactions

Published: 2002-06-19 06:59:00

Updated: 2002-06-19 06:59:00

Pharmaceutical Industry sources says that some tuning for the promotional methods of doctors are needed to harmonize varying views shared by both pharmaceutical organizations, the Korean Pharmaceutical Manufacturers Association (KPMA) and Korea Research based Pharmaceutical Industry Association (KRPIA).

The KPMA is now in favor of indirect assistance towards the doctors via official researc...

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