Drink vitamin C market contested by 20 domestic pharmaceutical firms

Business sources say that stimulated by the biggest sales of Vita 500 marketed by Kwangdong Pharm last year, the domestic drink vitamin C market has emerged as an arena of cur-throat competition among 20 domestic drug makers.

A more brisk growth of drink vitamin C market has been chiefly ascribed to the successful marketing strategies of the domestic firms, such as swiftness of the existing ...