Biopharmaceutical companies using advertising agencies for 67 brands

While Korean biopharmaceutical companies rely ‘entirely’ on advertising agencies, multinational pharmaceutical companies were mostly asking them to ‘buy and plan marketing content’ from them.

Moreover, pharmaceutical companies which had the most advertising brands were Boryung Pharm and Yuhan Corporation.

According to the ‘2018 Status by Advertising Agency(For Advertisers by Advertising Agenc...