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Johnson & Johnson’s on ‘Listerine’ with baseless benefits

Published: 2017-07-11 11:08:45
Updated: 2017-07-11 11:26:44

Johnson & Johnson, a multinational company, recently released a product called ‘Listerine Total Care’ in the Korean market. Highlighting the total 6 benefits, the company labels them on the container of the product.

In the U.S. market where its headquarters is located, the same product is commercialized, and the 6 benefits were labeled in the same manner.

However, the 6 benefits differ from e...

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